Why Should You Master the Skill of Speaking in Public?
I used to think that I could avoid speaking in front of others. In fact, I was a writer and training program developer for a restaurant training department in 2003. I was developing an 8-week manager training program and the company was having a big meeting in Las Vegas with all the Vice Presidents and Director of Operations. My boss was going to present my new training program for their feedback and approval. I spent two days preparing my boss to present my material. We reviewed the reasons why we needed a change in our manager programs, the differences of the two programs, the layout of the materials, and how it will increase manager performance and lower manager turnover, etc. Two days before the meeting, my boss calls me and said, “Cheryl, after days of cramming this information, I don’t think I can convey the message as well as you. After all, this is your creation and as the creator you know all the details that I will never know. I booked you a ticket to Vegas and you will have 1.5 hours to present the new training program.” I had never taken a course on public speaking or addressed a group larger than 5 – 8 people in a meeting, and I have never presented to executives before.
My mind began racing and panic zip through my body. What? I am leaving in two days? I have no time to practice? The room is filled with Vice Presidents and the CEO! I must fill one and a half hours? I can’t breathe! I think I am going to pass out!
Anxiety and panic set in and I will never forget that feeling. To calm down I tried to stop the crazy thoughts and negative self-talk by focusing on my breathing to get through the shock. Breathe in slowly and then count to ten on the exhale. Talk about being put on the spot! Well, I did the best I could and honestly it went really well. But from that moment on…I wanted to master the art of public speaking with no panic attacks! It is a good thing I did, because my career moved in the direction of presenting at annual company conferences and teaching workshops for National Associations immediately after that meeting.
So if you think you don’t need to master the ability to speak in front of a group, then I have 8 reasons why you shouldn’t avoid acquiring this skill.
Reason #1: At some point in your life, you will need to do it, just like I did!
Almost every single person will be required to speak in public at some point in their career. Every public speaking opportunity is an opportunity to grow your leadership reputation, learn how to influence others and define yourself as an expert in your industry.
By becoming a confident and comfortable public speaker you instantly put yourself above many other people who refuse to stand up and speak. Let’s face it…the ones that learn this skill and stand in front of the room are the ones considered the most successful in society. Don’t you want to be a leader in your industry and stand out from the crowd?
So don’t be naïve like I used to be and think you will never have to deliver a speech. You might be in network marketing and need to conduct a presentation about your business, you may need to do a sales presentation about a product, or you might have to give a speech at your daughter’s wedding. No matter who you are it is almost 100% certain you will need to give a speech at some point in your life. Don’t you want to be ready?By becoming comfortable with public speaking can instantly put yourself above many other leaders… Click To Tweet
Reason #2: Public speaking separates the men from the boys and the divas from the girls.
Approximately 90% of people will avoid speaking in any given situation…and probably even more avoid public speaking. By having the confidence and ability to speak in public you can differentiate yourself in the workforce. This could put you in line for the next promotion; it could get you more sign ups in your network marketing business, or keep your head off the chopping block when your company has their next round of lay-offs.
Reason #3: One of the best ways to generate sales (or get a better job)
If you own a business or do some form of work on the side public speaking is one of the best ways to generate sales. Understanding how to effectively get your message (and the emotions tied to that message) across to another person can help you generate more sales for your company.
When you are comfortable speaking in front of groups and you do it well, you become a leader in your industry. Business owners need to meet with other experts in their industry with the Chamber of Commerce or other networking groups; it is important to be able to influence other leaders that your business has more to offer than the competitor.
Public speaking skills are also important in securing a better job. It is how you present yourself at a job interview that will be the ultimate decider as to whether or not you land that higher paying job and whether or not you get paid in the higher bracket or lower bracket of pay rates.
Reason #4: Increases your self-confidence in all areas of your life.
Public speaking has a tendency to transform you from a normal person to feeling like a super hero. It can dramatically increase your self-confidence and self-esteem. It is unfortunate, but a lot of our self-worth is gained by the perception others have about our skills, knowledge, and competence.
When you master public speaking, you are able to communicate your message with more clarity and also increase your skill to perceive other’s reactions to your message. So in general conversation you can better understand what people are thinking and then change what you are saying to make them think and feel the way you want them to. You will learn the skill of persuasion and work it to your advantage.
Reason #5: A great way to get a promotion or a better job
If you own a business or do some form of work on the side, public speaking is one of the best ways to generate sales. Understanding how to effectively get your message (and the emotions tied to that message) across to another person can help you generate more sales for your company.
Public speaking skills are also important in securing a better job or getting a promotion. It is how you present yourself at a job interview that will be the ultimate decider as to whether or not you land that higher paying job and whether or not you get paid in the higher bracket or lower bracket of pay rates. You can get that promotion you have been wanting because public speaking shows off your ability to lead a large team!
Reason #6: Public speaking will help you form a community of supporters
By standing up in front of people and delivering a talk you can attract like-minded people around you. Leaders have people rally around them. As your community grows so can your sales. Once you have a loyal fan base following you, then you can continue to reach them immediately through your Facebook fan page, email communication, offering a free webinar, etc.
Reason #7: Public speaking allows you to demonstrate your knowledge and improve upon your knowledge.
90% of people will avoid getting up in front of people to give a speech. By standing up and speaking to a crowd you are positioning yourself as an expert in your field and you have a great opportunity to share your knowledge.Are you shocked that 90% of people will avoid getting up in front of people to give a speech? Click To Tweet
To stay an expert in your field, one of the best ways to learn is to teach, and public speaking is exactly that…an opportunity to teach. Public speaking is important because it helps you to improve your knowledge. The preparation that goes into a speech and the fact that you have to work out how to communicate to others effectively makes you understand your content that much better.
Reason #8: Skills can boost performance in other areas of your life
Public speaking will improve you communication skills, your leadership skills, your confidence and your ability to read and understand people. There are multiple other skills you will learn when public speaking that can actually boost your performance and fulfillment in other areas of your life.
You don’t have to take my advice, but just take a few minutes and answer these two questions. Think about the areas of your life that you want to improve. Do you believe having the ability to speak professionally to a group can benefit your future?
- What goals can you achieve faster if you have the skill of public speaking?
- Which one of these reasons best describes the reason why I can’t afford NOT to master public speaking?
If you are looking for more help and pointers on how to learn this skill, then I have a book that covers all the basics with exercises you can teach yourself how to become an expert speaker in your career or business.
Get your guide by clicking here.
Believe the Possibilities,